Promoting the new BBC bloodfest three part series Dracula, this billboard has been attracting a fair bit of media coverage of its own. Strategically placed bloody stakes are plunged into a white background that as dark falls a spotlight then casts a sinister shadow onto the poster.
I particularly liked the ‘In case of Emergency’ twist.
It can’t have cost a great deal to implement but the media have picked it up and given it far greater publicity.
It just shows that being creative and getting more bangs for your buck can be achieved with some witty creative work.
Seems though, that this is not a new idea – the ad for Newcastle Brown Ale below appeared some ten years ago.
But hats off to the Beeb and its creative department.